Client Since
2025
Website
Page One Organic High-Intent Key Words
(First Seven Months)
For eighteen years, Ciao Bella Cosmetic Surgery had established a strong local reputation. The demand was present. The marketing was active. However, the system for acquiring patients was inconsistent across all touchpoints.
In 2025, Ciao Bella elected to unify its brand under a new domain and absorbed the consequences of that decision. Every year of accumulated domain authority — built from backlinks, indexed content, and crawl history — reset to zero. In a highly competitive market, that meant starting from scratch while established competitors retained the ground they had spent years building.
Most new domains need 12 to 18 months to gain meaningful search traction. Ciao Bella didn’t have that time.
The work that followed wasn’t about adding more activity. It was about building the infrastructure to make everything the practice had already earned — clinically, reputationally, operationally — visible, credible, and findable to the patients already searching for them.
The practice was not the issue. The system behind it was. That’s where the work began.
Invisible to Structured
Patient KPI tracking was added at the office level. For the first time, the practice could see correlations in geographic spend related to age and procedures types which contributed to improved strategic ad spending.
Fragmented to Unified
The practice was showing up differently on each channel. The website, social media, and materials for patients told different stories. Before creating new content, the brand was consolidated. There was now one consistent identity across every touchpoint a prospective patient would encounter.
Stock to Authentic
The current website used a lot of stock images that didn’t show the quality or personality of the practice. A professional photo and video shoot took place on location. It captured the team, the environment, and the patient experience. Real images took the place of generic visuals on the website and social media.
Cluttered to Clear
The website homepage lacked authority, structure, and clear patient guidance. It was redesigned to feature video, real testimonials, and a complete view of available services. Navigation was improved so prospective patients could easily find what they needed.
OVERVIEW
A cosmetic surgery practice thrives on trust. Patients make personal decisions. The images they see before visiting can influence their confidence to schedule a consultation.
Ciao Bella used stock images that could come from any practice. These images revealed nothing about the team, the setting, or the patient experience.
A professional photo and video shoot took place on location, capturing what made the practice genuine.
Patient Video Testimonials
Real patients. Real results. Interviews conducted, scripts developed, and production directed to build trust before the consult.
About Page Video
Introduced the practice and the team — giving prospective patients a reason to choose Ciao Bella before they ever make contact.
B-Roll
Captured the environment, the team in motion, and the patient experience — building a content library for ongoing use across the website and social channels.
Team Profiles
Professional imagery and profiles developed for each team member — reinforcing credibility and the human side of the practice.
OVERVIEW
A cosmetic practice’s Instagram is often the first stop for a potential patient after discovering them online. It can either support the choice to make contact or discourage it.
Ciao Bella’s Instagram presence lacked consistency. Posts were infrequent, and the content did not match the quality of the practice or the brand being developed on the website and other platforms.
The goal was straightforward: make the Instagram look and feel like the same practice that a patient would encounter on the website and in person.
Content Strategy & Posting
A consistent posting schedule was set. We planned and published content that represented the brand, the team, and the services the practice wanted to showcase.
Brand Alignment
Every post matched the overall visual style that was being developed for the website and materials directed at patients. There was no more disconnected content that weakened the practice’s image.
OVERVIEW
A cosmetic patient rarely books an appointment after the first contact. They research, compare, and wait for the right moment. Email keeps the practice in mind during this time and encourages past patients to return.
We created and managed a structured email marketing program for Ciao Bella’s patients. This program included seasonal promotions, holiday campaigns, and updates about the practice.
List Management
The existing patient database was organized and segmented — separating active patients, legacy patients, and general contacts to ensure the right message reached the right audience.
Campaign Development
Promotional campaigns were planned, written, and deployed around key moments. These included holidays, seasonal offers, and practice-specific events. This approach kept Ciao Bella visible during times when patients were most likely to take action.
Consistent Cadence
A regular sending schedule was set up so the practice remained memorable without overwhelming its audience.
Performance Tracking
Every campaign was monitored for open rates, click behavior, and engagement. This information helped us decide what to send, when to send it, and how to improve over time.
Twelve points above the industry average in the first seven months. This means nearly 4 in 10 recipients opened every email sent.
In the first seven months, the practice’s message reached and engaged its patients regularly.
OVERVIEW
In 2025, Ciao Bella launched with a unified brand and a new URL. This meant starting from zero search authority in one of the most competitive cosmetic surgery markets in the Southwest. Most new domains take 12 to 18 months to gain meaningful search traction. The work began with content first (home page, blog, media room).
We built pages that answered the questions prospective patients were actually searching for, organized so that search engines could index and trust them. SEO followed the content in the first seven months, not the other way around.
Building a Content Foundation
The new site needed pages that could quickly compete with established practices that had years of authority in the field. We created content for different procedure categories, patient education topics, and local search terms. Each piece was written to help prospective patients with their actual decision-making process, not just to improve rankings.
Keyword Research & Architecture
A keyword strategy was created using the terms that prospective patients in the Phoenix market actively searched for. The site structure and page hierarchy were arranged around those terms. This setup made it easier for search engines to crawl, index, and understand the practice’s full range of services.
Patient Education Content
Articles were written to answer the specific questions patients have before choosing a practice. They cover procedures, safety, recovery, candidacy, and comparisons. This content positioned the practice in front of patients at the beginning of their research journey, before they had selected a surgeon.
Technical SEO
Page structure, metadata, internal linking, and site architecture were built to meet search engine standards from launch. This setup gave the new URL a strong foundation for authority growth from day one.
Of the 1,548 potential patients who started filling out a contact form, 1,265 completed it. This results in an 82% completion rate, showing that the content and site experience met patient needs. (First seven months)
From Page Six to Page One (First Seven Months).
92 High Intent Page One Keyword Examples:
Stomach Liposuction (1.61), Best Plastic Surgeon Near Me (2.34), Breast Augmentation (3.59), Breast Reduction Surgery (4.48), Chin Lipo (4.22), Plastic Surgery (4.41), Plastic Surgeon Chandler (4.66), Mommy Makeover Arizona (5.58), Mommy Makeover (6.22), Breast Lift (7.0), Liposuction (8.53), Top 10 plastic Surgeons in Arizona (9.98)
1,318 total clicks from content pages. This means that about 16% of all organic clicks came from educational content rather than from branded or procedure searches. (First Seven Months)
Ciao Bella did not have a marketing problem.
They had a problem with consistency. The brand was fragmented. The website did not show the quality of the practice. There was no clear view of how patients moved through the system. The content that a potential patient saw before arriving did not match what they found inside.
The goal was not to add more marketing efforts. It was to close those gaps one by one until the system for patient acquisition was consistent, reliable, and measurable.
After seven months, the practice had visibility on page one for ninety-two competitive search terms. They built a content library that attracted patients at the start of their decision journey. Their email program was performing twelve points better than its industry average, and for the first time, they had a clear understanding of how patients found them and what happened when they arrived.
